Naturally, business transactions and business activities generate data on a continuous basis, and the rate at which data is being generated has grown exponentially over the years. It is alleged that data is the new currency, and well so. One would be hard-pressed to find a business that does not depend on information in one way or another, and since the data being generated is in extremely large volumes, it is almost impossible for a human being to comb through it all.

Big Data is the term that is attributed to the large amounts of data that are generated by systems in the modern day, and to be able to make sense of the data, Business Intelligence (BI) tools are used. Business Intelligence tools and applications can be used to represent data in a variety of visual and tabular graphics like pie charts, tables, maps, line graphs, bar graphs etc. Business Intelligence tools can assist in helping you draw insights that you were already looking for, such as answering the question of what the monthly sales are on a specific product for the last three years or which sales territory had the most sales last year.

In this fast-paced business environment, businesses need access to their data in real-time to make strategic and tactical decisions and BI tools alone are not enough to make smart business analysis. With Artificial Intelligence techniques and Machine Learning, Business Intelligence activities can be automated, and insights can be discovered at a quicker rate, enough to inform smart business decisions. Automating BI also has the advantage of combing through vast amounts of data and correlating those data sets with other data sources such as social media signals that can help the businesses determine if their online campaigns are effective.

Amidel as an expert in Business Intelligence and Analytics is at a great advantage to offer businesses smart solutions to business insights and data mining activities that keep businesses in the know. A partner like Amidel will make your data discovery journey with you, from Business Intelligence applications acquisition, implementation, policy development, dashboard development and automation.